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This site states the following, "With ceramics engineered for performance, reliability, and longevity even in the harshest environments." We noticed that the web page also stated " We make the world measurably." It also stated " With custom components, specialty equipment, and more making tomorrows energy future a reality today. We make the world measurably. By enabling critical machinery to operate in the most extreme places on earth. We make the world measurably. We make the world measurably. We make the world measurably. Serves almost every industry! We are th." The header had Technical ceramics as the highest ranking keyword. It was followed by engineering plastics, specialty metals, and precision machining which isn't as ranked as highly as Technical ceramics. The next words the site uses is custom components. high purity ceramics was also included and might not be understood by search crawlers.